CLIENT
Anchor Optics
PROJECT
Naming
Brand Identity
Packaging
Brand Identity
Packaging
BACKGROUND
Anchor Optics is a durable eyeglass brand designed for risky adventure. From the start, Anchor Optics has always valued happiness, so if their products do not make you smile, you will get all of your money back––that's right, all of it. Anchor Optics holds fast to their 100% satisfaction guarantee. Their award-winning hardware has been engineered and tested to survive just about any risk. Because when you are in the middle of nowhere and your glasses break, that's a problem. This rubber-based, textured material is extremely durable compared to general, dainty plastic eyeglasses brands.
With Anchor Optics, you do not have to be afraid of your next adventure. Whether you are swimming a coral reef, camping in the arctic, tanning in a desert, or floating in space, Anchor Optics has you grounded in a quality assurance that their frames will stand the test of time.
#AnchorOptics
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