CLIENT
The Equip Conference
PROJECT
Brand Identity
Website Design
Signage
Motion Graphics
Social Media
Video Production
BACKGROUND
Equip is an annual spring conference for millennials in the triangle region of New York City, Philadelphia, and the New Jersey Coastline. The purpose is to engage and unify the local church and encourage them to flourish in their identity. Equip exists for the flourishing of the church so the world might be built up in love.
PROBLEM
Equip did not have a visual identity when it first started. 4 years later, as conference attendance has multiplied, the vision and brand has too evolved and expanded and solidified. Though Equip is changing, one aspect is for certain, Equip exists to serve and assist individuals, without compromise.
SOLUTION
To solve the problem of the neglected visual language, the core of the conference was assessed. It was determined that the visual components could not be addressed until the goal was reassessed. This is where the flourishing language emerges. Equip exists to help people flourish individually and collectively. This garden language became integral in the approach to building Equip as a movement. A plant can only grow if it has access to light and water. The more these variables increase, the more successful results will emerge. People need access to resources to grow. Equip provides those resources.
