CLIENT
Goodwin Dentistry + Medicine
PROJECT
Brand Identity
Brand Guidelines
Naming
Website Design
Signage
BACKGROUND
A new and emerging practice, Goodwin Dentistry + Medicine is unique because it assess each patient holistically. In this family practice, each patient's medical history is carefully considered, evaluated, and cared for. Individual care is not just isolated to the mouth, but the entire being.
The emphasis is on the "+" as GD+M provides services that expand beyond the typical "Main Street" dentist's office. GD+M's scope of work is extensive and rare for a dentist. This profound gesture needed a mark that captured the essence of the Goodwin's mission—they do more than just service teeth.
The "+" as it relates to the brand identity secures the combination mark. It is the element that binds the Goodwin's practice together as designates it as special, exceeding in the health service industry.
