CLIENT
The Village Church
PROJECT
Social Media
BACKGROUND
The Village Church has been strategizing how to integrate digital experiences into the life and culture of its church. The church wanted a way to share the organic stories of its church on a weekly basis. There was a fear of projecting a shallow depiction of community and belonging—as social media tends to deceive and warp the perception of real life. The church did not want social media to distract from face-to-face, authentic, in-person gathering. The goal was to use social media to highlight and add to pre-existing community.
PROBLEM
The church did not have a clear way to depict the life and culture of its church on a digital platform. TVC had also revised its brand guide, but the social media feed did not reflect this pivot to visually express its brand values: bold, authentic, truthful. Additionally, the color palette had been revised, so the feed's color treatment needed to be addressed.
SOLUTION
The solution provided the feed with posts based facts and stories. The feef reminds the user what is true about themself and the reality around them.
While the majority of the church is scattered throughout the week, the social feed became a central place for the people to gather to see what was happening in the broader life of the church. A short Sunday service is not enough time to engage people on a weekly basis.
